THE MOMENT I KNEW WE HAD TO DO BETTER
Twelve months ago, I was caring for my new Hermès handbag when it hit me.
The bottle in my hand didn't match the experience of owning one of my dream bags.
Not because the formula didn't work. Our formulas worked perfectly. Our customers loved them - we receive messages daily telling us how incredible our products are.
But they didn't feel like luxury.
And if I felt that disconnect caring for one of my own handbags, I knew you probably did too.
That's when everything changed.
THE DECISION: REBUILD EVERYTHING
I've always said our products are premium skincare for your handbag collection. But honestly? They didn't look or feel like luxury skincare.
So we made a decision that, as a small business with no outside funding, felt massive:
We would rebuild everything from scratch.
Not just the packaging. Not just the branding. Everything.
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Enhanced formulas
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Premium packaging
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World-first technology
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Complete visual identity
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Elevated customer experience
If we were going to do this, we were going to do it right.
THE INVESTMENT: OVER 6 FIGURES
Two years of development.
Over £100,000 invested.
Zero outside funding.
One unwavering standard: is this worthy of the bags we're protecting?
As a small business, this was everything. Late nights. Countless iterations. An investment that kept me up at night.
But every pound spent asking the same question: "Would I be proud to use this on my own collection?"
The answer had to be yes. Not "good enough" - genuinely yes.
WHAT'S NEW: THE COMPLETE REBRAND
Enhanced Formulas (4 Products Completely Upgraded)
We didn't just change the bottles. We reformulated.
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Now completely scent-free
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Faster-drying, thinner application
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Redesigned spray mechanism for perfect, even mist
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Same invisible protection, zero fragrance
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60% larger bottle (more value, fewer refills)
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Now safe for suede and patent leather
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Same pH-balanced, alcohol-free formula you trust
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Works on your entire collection
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Richer, more concentrated formula
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Enhanced conditioning ingredients
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Deeper penetration into leather fibres
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Built-in UV protection (your leather's SPF)
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Refined, sophisticated fragrance
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Advanced odour-removal technology
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Longer-lasting freshness
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Crisp and understated, never overpowering
Premium Packaging You'll Actually Want to Display
No more hiding care products under the sink.
The new bottles are designed to sit proudly next to your bags.
World-First Premium Protectors (2 Years in Development)
Our most ambitious project yet.
What makes them different:
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Self-healing technology
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Nearly invisible once applied
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2 years of development and testing
These aren't just protectors. They're the most advanced hardware protection available anywhere.
The Complete System
Everything is designed to work together:
✓ Enhanced formulas that perform better
✓ Premium packaging that elevates the experience
✓ Professional-grade tools (our beloved pink towel and mitts)
✓ Expert guidance (comprehensive care guides)
✓ World-first technology (Premium Protectors)
This is luxury bag care, fully realised.
WHY WE DID THIS
Your bags aren't just accessories. They're investments. Heirlooms. Stories.
A Birkin passed down from your grandmother. The Chanel you saved for. The Louis Vuitton that marked a milestone. The vintage find that took years to track down.
They deserve care that matches that significance.
Not products you hide. Not bottles that feel like chores. Care that feels as considered as the decision to buy them.
That's what we built.
INTRODUCING: LUXE FRIDAY
To celebrate this rebrand, we're doing something we've never done before.
Our biggest sale of the year. Our most comprehensive bundle ever. Your only chance at these prices.
Everything you need for your entire collection.
What's included:
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16 full-sized products
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Complete application toolkit
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Both expert guidebooks
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Premium gift box presentation
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Our complete rebrand: enhanced formulas, premium packaging, the works.
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Save 40% | Over $150 USD
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Limited to 150 bundles
20% Off Everything Else
Not ready for the bundle? Everything in our collection is 20% off through December 3rd.
What's on sale:
- All individual care products
- Essential Collection
- Signature Collection
- Original Hardware Protectors
- Premium Hardware Protectors
- Application tools
Use code: LUXE FRIDAY VIP at checkout
2 years in development. Available in 30+ styles.
Our most advanced hardware protection—featuring world-first self-healing technology that's nearly invisible once applied.
Luxe Friday pricing:
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Original Protectors: 20% off
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Premium Protectors: 20% off
Custom-cut for your exact bag style. Available for Chanel, Hermès, and 28 other luxury brands.
THE TIMELINE
When: November 26 - December 3, 2025
Luxe Friday Bundle: Limited to 150
Sitewide Sale: 20% off everything with code LUXE FRIDAY VIP
Shipping: Free worldwide on all orders
WHAT CUSTOMERS ARE SAYING
"The difference is immediate. The new formulas feel so much more premium - and they work even better than before."
- Sarah M.
"Finally, care products I'm proud to display. The packaging is stunning."
- Jessica L.
"Best investment I've made for my collection. The bundle covers everything I need."
- Amanda K.
"The Premium Protectors are game-changing. You can't even see them once applied."
- Rachel T.
TO OUR LONGTIME CUSTOMERS
If you've been with us for a while, thank you.
You've trusted us with your Birkins, your Chanels, your treasured collections. You've shared your feedback, your photos, your stories.
This rebrand is for you. Because you deserve products that feel as special as the bags you're protecting.
I cannot wait for you to experience the difference. It's truly night and day.
TO EVERYONE NEW HERE
Welcome.
You're joining us at a special moment - 2 years of work, finally here, at the best pricing we'll offer all year.
If you're serious about protecting your collection, this is your moment.
Say hello to your handbags forever.
This is what happens when you believe your customers deserve nothing less than exceptional.
Thank you for being here for it.
Katelyn x
Founder, Havre de Luxe
