Two years ago, we started working on Premium Hardware Protectors with one goal: to create something genuinely better for luxury handbag owners.

No roadmap. Just determination and an idea.

What followed became the biggest transformation we've ever undertaken - and honestly, it changed everything about Havre de Luxe.

Let me tell you how it happened.

The Premium Hardware Protector Journey

Our hardware protectors started this company, so if we were going to offer an upgraded version for luxury handbags like Chanel, Hermès, and Louis Vuitton, it needed to be worth it.

We searched the country for the right machine. So many manufacturers didn't even return our emails. We visited factory after factory - some with machinery larger than our entire office space.

Eventually, we found it. The cost? The equivalent of ten Hermès Birkins. But we knew we had to make it happen.

Then came finding the perfect material to work alongside it. Twelve samples later, more setbacks than I can count, and we finally had it, a world-first handbag hardware protector we're incredibly proud of.

What Makes Our Premium Hardware Protectors Different:

• Self-healing material that becomes virtually invisible once settled on your luxury handbag hardware
• Repositionable design if you need to adjust placement during application
• Bespoke tweezers designed specifically to work alongside the protectors
• Complete guidance with QR code video tutorials plus practice sheets

We listened to all your feedback, those of you who found the originals tricky to apply, who wanted to use tweezers, and who wanted something even more invisible for your Chanel Classic Flaps and Hermès Birkins. Premium Protectors overcome all of this.

The Disconnect: When Premium Formulas Met Basic Packaging

About a year into developing Premium Hardware Protectors, I was caring for one of my Hermès bags and felt something wasn't quite right.

Our handbag care formulas truly worked, we've won awards, your feedback has been incredible, but the bottles didn't do the products justice. They didn't align with the experience of owning luxury handbags.

I've always said our products are premium skincare for your bags. But honestly? The packaging didn't match up with this vision.

The Rebrand Decision: Starting From the Ground Up

Once we started upgrading the bottles, it became clear: if we truly wanted to elevate everything, we needed to start from the ground up. A complete rebrand of our luxury handbag care line.

This felt scary. So many of you have been part of our community for years, familiar with our logo and branding. But the moment I received the new logo concept, I knew it was absolutely the right thing to do.

Slowly, everything started to piece together. What we knew as Havre de Luxe transformed into the elevated luxury handbag care brand I could have only dreamed of.

Finally, the bottles and packaging align with the formulas and our vision for premium bag protection.

Enhanced Handbag Care Formulas

We never overlook the details, so we used this rebrand opportunity to enhance some of your favorite luxury bag care products:

Gentle Foam Cleanser: 60% larger bottle, now safe for suede, patent leather, and all luxury bag materials, including Chanel lambskin and Hermès leather

Water & Stain Guard: Enhanced scent-free formula with deeper penetration for superior protection on light-colored luxury bags

Nourishing Conditioner: Deeper conditioning formula with UV protection to prevent fading on designer handbags

Deodoriser: Enhanced formula that actively removes odors from vintage and pre-loved luxury bags (seriously, it smells amazing)

The Investment: Six Figures for Excellence

Over six figures invested. Two years of development. The biggest thing we've ever done at Havre de Luxe.

I still don't have that Birkin (maybe 2026). But we truly couldn't be prouder of the result.

This wasn't just about prettier packaging; it was about creating a luxury handbag care experience that matches the quality of the bags in your collection.

What Our Community Says About the Rebrand

Your response has been extraordinary:

"The new formulas are incredible. I can't believe how much better the cleanser works on my Chanel bags."

"The packaging feels luxurious - finally matches the quality of the products inside."

"I've been a customer for years, protecting my Hermès collection. This rebrand is exactly what you needed. Well done."

These messages mean everything to our small team.

What This Means for Your Luxury Handbag Collection

If you've been with us for years protecting your Chanel, Hermès, Louis Vuitton, and other designer the formulas you trust are now even better, in packaging that finally does them justice.

If you're new here, you've arrived at the perfect time. You're getting the best luxury handbag care products we've ever created.

Two years of work. Countless hours. A complete transformation.

So your bags stay pristine for decades, whether you own a Classic Flap, a Birkin, or your everyday favorite.

Looking Ahead: The Future of Havre de Luxe

We're excited for what's coming next. New innovations in handbag protection are already in development. New ways to serve collectors who trust us with their luxury investments.

We care about your collections as much as you do.

Explore Our Rebranded Collection →

With gratitude,
Katelyn
Founder, Havre de Luxe

P.S. If you've been with us for a while protecting your designer handbags, thank you for your trust through this transformation. If you're new here, your handbag's forever starts now.